Graza: Olive You

Graza has built a loyal following of consumers who appreciate its high-quality olive oil, playful branding, and commitment to authenticity. However, in a competitive market filled with premium pantry staples, brands must continually deepen their emotional connection with existing customers. While Graza is already loved for its taste and design, there’s an opportunity to make it more than just a cooking essential—transforming it into a brand that feels personal, meaningful, and woven into everyday rituals.

People don’t just buy olive oil—they build habits, traditions, and memories around it. Whether it's drizzling it over a favorite dish, gifting a bottle to a friend, or savoring the ritual of cooking, Graza’s biggest fans already associate the brand with moments of joy and connection. By reinforcing this emotional bond, Graza can remind customers why they fell in love with it in the first place and inspire them to keep reaching for the bottle.

Graza: Olive You transforms Graza from a pantry staple into a symbol of love, care, and connection. Designed to celebrate the relationships people already have with the brand, the campaign highlights Graza’s playful personality, high quality, and everyday significance. Through engaging social content, playful SMS marketing, and a love-infused brand message, "Olive You" reminds existing Graza fans why they love the brand, deepening their connection and keeping Graza at the heart of their kitchen rituals.