Greys Anatomy: Residency Quest

After 20 seasons, Grey’s Anatomy remains a cultural phenomenon, but keeping long-time fans engaged while attracting new audiences requires more than just weekly episodes. In today’s entertainment landscape, passive viewership is no longer enough—fans crave interactive, immersive experiences that allow them to feel like a part of the story. Without fresh ways to connect, even the most beloved series risk losing audience excitement and engagement.

Fans of Grey’s Anatomy don’t just watch the show—they live and breathe it. They know every iconic quote, every shocking plot twist, and every heart-wrenching goodbye. For them, Grey Sloan Memorial isn’t just a fictional hospital—it’s a place they dream of stepping into. By turning fandom into an interactive journey, Grey’s Anatomy can deepen its connection with viewers, making them feel like true insiders in the world they’ve loved for years.

Grey’s Anatomy: Residency Quest brings fans into the heart of Grey Sloan Memorial Hospital with an interactive, multi-platform experience. Running from mid-January to March 14, 2025, this campaign gamifies the journey of becoming a surgical intern, engaging fans through a digital microsite, social media challenges, and real-world activations like tear-away flyers and billboards. The most dedicated participants earn an exclusive meet-and-greet with the cast on the iconic set. With immersive storytelling and fan-driven engagement, Residency Quest solidifies Grey’s Anatomy as more than a show—it’s a legacy that fans can now be a part of.