Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Heinz: Wrong Answers Only
Team
Isabella Cascio: Art Director, Strategist, & Copywriter
Kaitlyn Holmes: Art Director & Strategist
Rebecca Burney: Photographer
Emily Cullinane: PR Box Graphics
Breakfast just got a bold and unexpected twist. Wrong Answers Only is a playful, social-first campaign designed to make Heinz Jalapeño Ketchup the go-to breakfast staple for Gen Z and younger millennials. By tapping into humor, curiosity, and user-generated content, this campaign sparks engagement with the #WrongAnswersOnlyChallenge, inviting people to share their most outrageous (and completely wrong) ways to use Heinz Jalapeño Ketchup for breakfast—before revealing the right way to enjoy its thick, rich texture and bold jalapeño flavor.
With visually shocking pairings and interactive social media buzz, this campaign breaks the mold of traditional breakfast condiments, proving that while some things don’t belong together... this does.
