Starface: Put a Star On It

Unlike traditional skin-toned pimple patches that blend in and reinforce the idea that breakouts should be hidden, Starface transforms acne care into bold moments of self-expression. While the European market has its share of acne patches, they remain rooted in the outdated notion that clear skin equals confidence. There’s a gap in the market for a brand that doesn’t just treat acne but reshapes the conversation around it—celebrating skin in all its forms rather than concealing it.

Gen Z doesn’t just want skincare that works—they want brands that align with their values of self-expression, confidence, and playfulness. To them, beauty isn’t about perfection but embracing imperfections in creative, unapologetic ways. A pimple patch shouldn’t be something to hide; it should be something to wear with pride.

Put a Star On It is Starface’s bold introduction to the European market, redefining acne care as an act of self-expression. Unlike traditional skin-toned patches, Starface’s iconic star-shaped patches turn breakouts into vibrant moments of creativity and confidence. The campaign launches with an omnichannel strategy, featuring eye-catching OOH ads, retail activations, and influencer partnerships. Digital buzz is amplified through limited-edition PR boxes, a Snapchat filter, and WhatsApp SMS marketing.

Beyond digital, immersive pop-ups in London, Paris, Milan, and Berlin offer exclusive country-themed patches, interactive experiences, and social media-ready moments. With the tagline Put a Star On It and the hashtag #PatchYourWorld, this campaign turns acne care into a celebration of individuality, empowering consumers to embrace their skin with confidence.